Multibrand concept store to sell Bellegprom goods in Russian Yekaterinburg
09:30, 21 December
Photo: BelTA
A multibrand concept store called Da Domu will open in the Russian city of Yekaterinburg on 22 December to sell Belarusian goods, the press service of the Belarusian embassy in Russia told BelTA.
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Customers will be offered goods for interior design, home clothing, kitchenware, bed linen. A total of over 550 commodity headings, the press service said.
All the products in the concept store will be unique: the product range has been selected specifically for this project. There are no analogs even in proprietary stores of enterprises of the Belarusian state light industry concern Bellegprom. The Belarusian brands Rechitsa Textile, Belarusian Flax, and Dobrush Porcelain refreshed the design of their products ahead of the concept store's opening. They added bright colors and unusual color schemes. It is worth noting that every customer will be able to become engrossed in the origins of Belarusian culture and create a cozy atmosphere at home thanks to a stylish collection of the goods, the embassy's press service said.
Bellegprom intends to also open Da Domu shops in other regions of the Russian Federation, the source added.
Chairwoman of the Belarusian state light industry concern Bellegprom Tatiana Lugina, Sverdlovsk Oblast Minister of Agribusiness and Consumer Market Anna Kuznetsova, Sverdlovsk Oblast Minister of International and Foreign Economic Relations Vyacheslav Yarin, and other people were invited to attend the opening ceremony of the concept store.
